The birth of the mass media in Hungary, which was a significant event, has not received enough attention in the domestic press history. I am aiming to emphasise in this paper that Budapest's transformation to a European city enhanced the growth of the media within the capital. A more business centred focus developed in the form of mass media, which created new ways of press distribution. 'Paperboys' started selling the newspapers. Several papers appeared in this period such as Kis Újség, Esti Újság, Friss Újság, A Nap, Az Est. I am going to describe the oppositionist 'A Nap' daily newspaper in more detail, which was established and edited by Sándor Braun economist journalist. 'A Nap' was targeted the masses on the streets and it relied on sales by 'paperboys' and incomes of advertisements. The paper became very successful and had a circulation of tens of thousands. 'A Nap' was distant from the traditional political papers by choosing flamboyant article titles and writing in a sensation-seeking way. The paper contained colourful short stories, accidents, crimes, political and economical news which attempted to grab the readership's attention. I am going to present the editorial, typographic and publishing aspects of the paper and review some of the most interesting editions, for example during the World War. 'A Nap' newspaper has been a milestone in the Hungarian press as it can be considered the first sensation-seeking newspaper in the country. However, I believe, it has not been recognised enough in the press history. I would like to stress the significance and importance of the 'A Nap' newspaper in relation to a historical analysis.

Keywords: media, paperboy, sensation, tabloid, sensation-seeking newspaper